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Cisco's Corporate Citizenship Report 2007 This report documents Cisco's efforts in the area of corporate social responsibility (CSR) governance and practices, our commitment to our employees, our stakeholders, and to the environment. It outlines our philosophy and progress to date on issues and initiatives that affect the health, welfare, and sustainability of both our business and the global communities in which we operate, and describes the tangible benefits of our practices, programs, and initiatives. We have prepared this report using the current Global Reporting Initiative guidelines, the UN Global Compact, and feedback from our employees, shareholders, customers, partners, and the community of nongovernmental organizations (NGOs). We believe that this information is a faithful representation of our business operations, presented in the context of our social and economic responsibility to our employees, shareholders, customers, partners, and the communities in which we operate. More than a decade ago, the network was positioned to become the platform to enable transactions entering orders on-line, conducting Internet-based searches, and e-mail. Today, we believe we are about to enter the next major phase of the Internet's impact on business and life experiences, and it will be driven by collaboration and Web 2.0 technologies. We believe this next phase will have a dramatic impact on productivity, innovation, the way we communicate, and the way we live. Technology, when combined with process change, has the ability to influence all aspects of our business and personal lives, including our contribution to the global economy. Cisco's long-standing commitment to corporate social responsibility (CSR) extends from transforming global education to building healthier, more productive communities through to our green initiative and the commitments we have made to corporate sustainability. Companies in today's global economy are not only accountable for the quality of their products and the profitability of their businesses, they also have an obligation to fulfill social and environmental commitments to their employees, customers, partners, and shareholders as well as to the communities in which they operate. Cisco's commitments are built on our ability to help facilitate collaboration and provide citizens, communities, countries, and businesses with access to information and opportunities that improve the way people work, live, play, and learn. In this way, we can increase the power of the human network. Cisco is committed to environmental responsibility in our business operations, products, and network architecture design. This past year, we established an EcoBoard to set an environmental strategy and oversee companywide environmental programs. We believe that through the power of the network, people are empowered to work, live, play, and learn in an environmentally sustainable way. This can be accomplished through reduction in transportation-related emissions using collaborative technologies such as Cisco TelePresence and Cisco Unified Communications, and also through improvements in workspace utilization and reductions in energy consumption. Our own collaborative technologies have the ability to reduce our carbon footprint by decreasing employee travel, and in turn we can show our customers, partners, suppliers and how to do the same. The right partnerships are critical to the success of our Corporate Social Responsibility programs. Ranging from nongovernmental organizations and nonprofits to public schools and consultants, our partners help us identify specific needs, apply appropriate technologies and practices, and convert good intentions into tangible results. In all these endeavors our goal is to empower individuals and communities by giving them the means and the knowledge to bring about positive and lasting change within the context of their own cultures. Whether the effects are direct and dramatic, or residual and subtle, we work to ensure that we have achieved the measurable results that demonstrate we are on the right track. And judging by the initiatives described in this report, it is clear that we are. |
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